Matala USA Matala Water Technology Co., Ltd. Minimum Advertised Price Policy (MAPP) and Marketing Tools Policy
Matala USA MAPP protects the high quality name and reputation of Matala brand products and supports compliant distributors and dealers in the stocking, selling and servicing of said products. Distributors and dealers advertising Matala brand products below Matala USA MAP (Minimum Advertised Price) will be in violation Matala USA MAPP.
MAPP applies to all Matala USA resellers without exception.
The MAP for resellers advertising to consumer/end users is stated on all Matala USA price lists.
The MAPP applies only to the advertised prices on websites, mobile apps, e-mail, text messages, mail order catalogs, flyers, brochures, magazine advertisements, and any other visual display of pricing. MAPP does not apply to the price at which the product is actually sold. Each reseller remains free to establish their own retail or wholesale price.
Resellers directly or indirectly advertising Matala USA products at a price less than the MAP are violating Matala USA MAPP.
Actions on the part of resellers to show prices on Matala USA products below MAP, prior to placement in electronic shopping carts are considered advertising and are violations of Matala USA MAPP.
Actions on the part of resellers that lead the customer to a discounted price below MAP before placement in the shopping cart is considered a violation.
Actions include visible discounts, coupons, “click for price” statements, paid search advertisements, shopping comparison advertisements and internet landing pages.
MAP also applies to items sold in multiple quantities, bundles, and kits.
MAPP Violations
1st Violation
Reseller will be notified in writing of Matala USA MAPP violation. Reseller will be placed on Matala USA’s Known MAPP Violator list. Within 48 hours, notified reseller will respond with clear information as to how and when the violations will be removed from reseller advertising/website. After 48 hours, if reseller is not in compliance, all Matala USA distributors will be notified to not sell to reseller until compliance to MAPP has been shown. Additionally, all licenses to use Matala USA intellectual property, including product photos, will be revoked during periods of non-compliance.
2nd Violation
Resellers violating Matala USA MAPP within 1 year of the 1st violation date will be notified in writing. The reseller will be added to the “Do Not Sell List” for 90 days from date of the 2nd violation. This list is distributed to all Matala USA distributors and will remain in effect for the entire 90 days without exception. The reseller will be removed from the “Do Not Sell List” after the 90 day suspension if they are deemed to have complied with Matala USA MAPP.
3rd Violation Resellers violating Matala USA MAPP within 2 years of the 1st violation date will be notified in writing and will be added to the “Do Not Sell List” for a period of 1 year from the 3rd violation date. The reseller will be removed from the “Do Not Sell List” after the 1 year suspension with proof of compliance.
Requalification
Reseller may be removed from the “Do Not Sell List” at the sole discretion of Matala USA such as in cases where reseller is controlled by new owners and/or management following a violation.
In the event Matala USA has a price change on MSRP or offer promotions on certain products, Matala USA will provide resellers seven days advance written notice with respect to MAP adjustment by posting adjustments on the Matala USA web site or in writing to Distributors and Dealers.
Matala USA puts forth this policy unilaterally. Matala USA has neither solicited nor agreed to do this in consort with any other company. Matala USA will neither solicit nor consider agreeing to any recommendations, requests or demands from any other party or person. Matala USA will neither seek, nor will it accept, any assurance of compliance or agreement from a reseller regarding this MAPP. Nor will Matala USA discuss any conditions of acceptance related to the Policy. No one is, has been, or will be authorized to modify or alter the MAPP, or to bind Matala USA to any action inconsistent with its terms.
2) Matala Marketing Tools Policy
All photos, logos, and marketing items representing Matala brands and products as used by reseller, must be approved through Matala USA; obtained under license from Matala Water Technology Co., Ltd. All such photos, logos, and copy are the intellectual property of Matala and may not be modified, altered, defaced, or edited in any way.
Matala USA may choose to supply resellers complying with Matala USA MAPP with Matala products, marketing materials, intellectual property, and/or reseller incentive programs at the sole discretion of Matala USA.
